An identity does not begin with a logo
Before choosing a shape or a color, a brand needs to know what it wants to say. A look at design as a system of decisions.
CREATIVE NOTEBOOK / JP®
DESIGN · AI · DIGITAL CULTUREWhat I observe.
What I question.
What's worth
sharing.
Before choosing a shape or a color, a brand needs to know what it wants to say. A look at design as a system of decisions.
FROM REFLECTION TO ACTION
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